|LC Classifications||HF5415 .B776|
|The Physical Object|
|Number of Pages||580|
|LC Control Number||62015413|
Principles of Marketing by Tanner & Raymond does a really nice job of offering a comprehensive and relevant marketing text that can easily be modularized by instructors. The authors have effectively integrated up-to-date examples that students will find interesting as well as integrated media (e.g., audio clips) and real life profiles 4/5(14). All-You-Can-Learn Access with Cengage Unlimited. Cengage Unlimited is the first-of-its-kind digital subscription that gives students total and on-demand access to all the digital learning platforms, ebooks, online homework and study tools Cengage has to offer—in one place, for one price. Students get unlimited access to a library of more t products for $ per : $ Retailing Management: Text and Cases. Swapna Pradhan. Tata McGraw-Hill Preview this book» What people are saying - Write a review. User Review - Flag as inappropriate. This book is very nice and explains very clearly the concepts involved in retailing.. I think this will be more useful for all, especially for those who want to learn about 4/5(2). Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to 3/5(1).
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